Design of a public health programme
Design of a public health programme
Àpats en Família is a programme that offers strategies for healthy eating and positive parenting.
This initiative from the Generalitat & La Caixa provides educational guidance for families from both a nutritional and an economic perspective.
Training courses and an awareness campaign for health professionals and the general public.
Having begun as a regional initiative, it evolved into an educational campaign for the whole of Spain.
The nature of our collaboration with La Caixa and the Catalan Department of Governance ranged from the communication strategy, naming and design of the different materials to the presentation of the institutional programme to the media.
Clients
Obra Social La Caixa & Generalitat de Catalunya, Spain
Services
Branding & Editorial
Sectors
Public, Non-profit & Education
Tasks
Ideation
Strategy
Creative direction
Brand design
Visual design
Campaign creation
Presentation design
Partners
Eduvic Cooperative, Strategy & content development
Project team
André Pessoa de Farias, Art direction
Sole Carballo, Visual design
Poca Broma, Audiovisual production
Jordi Play, Photography
Wit, studio photography combining real people and real food, and a strong colour palette are the basis of the design system created for the project.
An enormous volume of content organised by colours and numbers creates a solid and coherent structure for all family and professional target users.
Video experiences and PowerPoint presentations are essential to the workshop dynamics.
A bag to carry the printed material: guides, activities and video experiences in a digital format.
Simple, honest and universal, the Generalitat Health Programme continues to improve the well-being of Catalan families today.
