The Mediterranean Brand
The mediterranean Brand
Drawing on the Mediterranean as a powerful source of inspiration, the branding aim has been to grow Damm's beer market in Northern Europe.
A multichannel Brand developed in partnership with Neverseen, Damm Group's media agency.
A proposal that values the local dimension of the Mediterranean region, while cherishing its culture on a global scale.
A meeting point, offering insights into how to live life with style.
Tasks
Business development
Ideation
Naming
Brand development
Creative direction
Visual design
Editorial design
Web design
Partners
Capstone Creative, Business development & Creative direction
Neverseen, Media production
Project team
André Pessoa de Farias, Art direction & Product design
Gemma Commas, Photography editor & editorial photography
Tinka Kemptner, Trend consultant
Mediterraneum Magazine, a premium, limited edition printed magazine dedicated to travel, literature, film, music, the environment, gastronomy, design, architecture, art and fashion. In short, the little pleasures of everyday life.
Divided into chapters, this carefully edited publication explores the lifestyle, stories and heritage of Mediterranean people.
Mediterraneum Online, a website where you can find daily posts and short articles.
A virtual meeting point that expands on the content offered by the printed magazine. A hub of interaction between the user, the magazine and the e-commerce platform.
Mediterraneum Shop, a meeting point for producers, creators and consumers of lovingly created artisan products inspired by the Mediterranean lifestyle.
