Defining Sant Joan de Déu Solidaritat
Defining Sant Joan de Déu Solidaritat
Six colours to represent all the areas of activity of one of the most prestigious and active non-profit entities in Spain.
Sant Joan de Déu Solidaritat promotes and implements social and health programmes that improve the living conditions of people in need in all areas of society.
Client
Solidaritat Sant Joan de Déu, Spain
Services
Branding & Editorial
Sector
Non-profit
Tasks
Strategy
Consultancy
Ideation
Creative direction
Visual design
Editorial design
Campaign creation
Project team
André Pessoa de Farias, Art direction
The design of Sant Joan de Déu’s Annual Report takes full account of the specific characteristics of the institution’s 22 centres spread across Spain.
Colouring white snow with the 6 colours representing all the areas of activity was the core idea of the year-end campaign for social and print media.
