National campaign to promote reading
National campaign to promote reading
Design of a mobile & desktop platform as part of a national campaign aimed at changing the reading habits of Spanish teenagers.
Experience new adventures. Read. Feel free. Connect with new friends. Expand your mind. Be thrilled. Escape boredom. Find the books you want to read.
‘Yo leo’ is a tool for teachers to measure the reading comprehension of their students and a collaborative platform with statistics on the most popular and most highly valued books.
Clients
Grupo Planeta & Ministry of Education, Spain
Services
Branding & Digital
Sectors
Public & Education
Tasks
Naming
Ideation
Corporate identity
Creative direction
Brand design
Product design
User experience
User interface
Visual design
Project team
André Pessoa de Farias, Product design
