Engaging the international psychotherapy community
Engaging the international psychotherapy community
Design and implementation of a content based website promoting Group Psychotherapy at an international level
Founded in London in 1953, Gasi is one of the largest Group Analysis organizations in the world.
Gasi's website primary aims is to foster and enhance members sense of participation in and belonging to an international community.
One of the most important parts of the project has been detecting user profiles and thinking about a content distribution that is interesting and accessible to all user profiles.
Client
Group Analytic Society International, UK
Services
Strategy & Digital
Sector
Non-profit
Tasks
Strategy consultancy
Creative direction
Information architecture
User experience
User interface design
Development
Project team
André Pessoa de Farias, Product design
Litesolutions & The Bearded, Website development
A minimalist design and information structure has been developed to suit the senior user profile, and it has been optimised for viewing with mobile devices.
One of the portal upgrades is the inclusion of the quarterly publication “Contexts”, which is seamlessly integrated into the design of the portal.
The management and writing of the new online publication have been simplified and automated, easing and reducing the work of an extensive worldwide network of collaborators.
